A Guide to Acceptance When You Create A Company Logo
I believe designing a logo is a strategic process, it is full of thought, research, team work, feedback and strategy. It truly dives deeper than the physical creation creating visual beauty in visual mark. Here is what I mean. A logo is a personal reflection of your business. You care about your business. You want your business logo to look perfect, have impact, to tell a subtle story, to have longevity, avoid trends, be simple but sophisticated and more. Why, because you want to be thought of as a professional credible business. If it’s a logo to identify a product it too should translate credibility and value. All of this logo work is about creating acceptance by your audience.
When Acceptance Plays A Role
You should be looking inward to self reflection about your business as well as outward to gain knowledge into who your clients really are. This is why there is a huge emphasis in the business community on clarity and understanding your tribe. This clarity directly affects the result you receive from an experienced logo designer.
This is also why, if you have already been through the process of designing your business logo you may find yourself sharing your logo proofs from your designer and asking random people, ‘what do you think’. This can be counter productive because if you ask yourself truthfully, ‘is this person part of my real true audience?’ you will find the answer you don’t want to hear. Designers don’t mind hearing what others opinions are we just want to make sure we are asking the “right people” for feedback.
I am a designer who is left and right brained balanced. I am often referred too as a rational thinker. People who run businesses have to think about profit. Asking the wrong people “what they think” is a waste of profit. Feedback is valuable from the people you are trying to reach (target audience). Those are nuggets of opinion, suggestions, advice and thoughts you want to pay attention too. Your customers opinions and acceptance matters most.
Andrea Robinson is an illustrative graphic designer who believes success is largely defined and attained by following your vision, doing work you love and working with people you enjoy. Andrea is known for her superpower to move calmly through crisis while helping others. She loves brilliant design, artists, the feel of paint on her hands, sun on her face and squishy sand between her toes. She also writes about geekery and design for Bit Rebels.
About the Author Andrea Robinson Ready to hire someone with who listens and delivers high quality on-time work? Send me a message by clicking here.