What A Poker Player Taught Me About Visual Brand Positioning
I was reading a blog post by a professional poker player, Rob Baker. I seem to have a fascination with Poker players not necessarily because they gamble or take financial risks but because they study human behavior. In this instance Baker was studying his new opponents and wrote about an experience playing in a 40k Guaranteed Poker Tournament. His point in the article was about a conversation that took place at the game table about the importance of player positioning. While he was listening the players started to talk and debate the importance of player positioning amongst themselves. Baker says, “When you play out of position, you are asking for trouble.”
I thought about his points, how it relates to branding and the juicy advice gleaned from how they play their best game. First, let me say, I know from experience, that solopreneurs are inviting trouble in when their brand positioning isn’t in alignment with their core values, mission and goals. A personal brand out of position will not be read clearly by the customer.
Solid personal brand positioning will help solopreneurs and small businesses pre-qualify clients (attract the right clients). I am sure there are more lessons we could gain as Rob says, “A player who is out of position will not get nearly as good of a read off of their opponent as will the player with superior position.”
Brand position should always be considered first when you are in business, selling yourself, product or service. I really hate it when businesses have to fold because they just haven’t done the work to put their visual branding in the best position for success. Rob also says, “You cannot simply rely on strong hands from a strong positions to win you the game. That’s just luck. Skill is the willingness to take some risks and having the brains to know when that risk carries good enough odds to work in your favor.”
Oh, how juicy is his advice above when we apply it to visual branding?
• Know who your customers will be
• Listen to them, talk to them and listen some more
• Position yourself to attract more customers you want
• Don’t leave yourself exposed but do take skilled risks
Well I am going to tell you straight up. Defining, crafting, tweaking, and consistently delivering a visual brand experience is a skill. Relying on luck will only get you so far but “brains” as Rob says or rather a skilled professional might feel “risky” but certainly does put the odds in your favor to win over trust and credibility with your audience.
Image credit via [Beth Shak]