Design: Blog

poker chip shoe beth shak

What A Poker Player Taught Me About Visual Brand Positioning

I was reading a blog post by a professional poker player, Rob Baker. I seem to have a fascination with Poker players not necessarily because they gamble or take financial risks but because they study human behavior. In this instance Baker was studying his new opponents and wrote about an Read more…

designer underwear illustration

I Thought Designer Briefs Were Underwear?

Bad jokes aside, designer briefs is a tool, a Q & A session, that graphic designers use to dig deep and truly get to know your business, the perceptions you have of your own business, your goals and the customers you are trying to reach. A brief simply informs your designer. The questioning continues until the designer is comfortable Read more…

good to great design

Decoding: What is good design?

I will say that this phrase makes me chuckle a bit now. While I do believe, generally speaking, that the premise and the intentions behind the use of the phrase “good design” by myself and colleagues in the communication design industry is pure and honest to mean something more like design that is “useful, functional, brilliantly thought out, expertly executed”. Read more…

My first vlog: Creatively Professional

In this video I am going to say the word “inject” way too many times and I am also going to look washed out and a there is too much contrast in my lighting. I ask humbly for forgiveness, I am practicing a little imperfect action here because I am learning all the technical aspects about video I will correct it in the next one. Read more…