All posts in Brand with Soul

blogging for brand development

I was over on LinkedIn and someone asked the question, “How important is blogging for brand development?” I have an answer for you on that topic today. Business blogging has become a common tool for building business, building reputation and authority, and building brand perception for several reasons. Blogging allows businesses to demonstrate their knowledge, their internal business culture and values to the public through contributing quality information and education content to the public. Blogging as a branding exercise is excellent for changing the way people think about your business for several reasons. Read more…

Blackbeard's Personal Brand Strategy

Pirates Relied On Personal Brand Development Strategies

illustration of blackbeard edward teach flagI am preparing my entire family for a trip to one of my favorite vacation destinations, Cape Hatteras located in the Outer Banks of North Carolina. Since I have two children, I can’t wait to visit Ocracoke Island again to take a closer look at the area that proved the demised of Blackbeard the pirate. Pirates relied on personal brand development strategies (even though they didn’t call it that). Read more…

A Visual Brand Specialists Heartfelt Rant

I feel late to the party on getting to know Jennifer Louden’s work. I first was introduced to her in an e-course with hundreds of artist business people through an interview with Kelly Rae Roberts. Strangely, I didn’t connect with her immediately. I have been watching and reading her stuff. Today is THE day for me that she hit on a topic that I 100% agree with her opinions on — it inspired this post. Read more…

person gives something away

Do you ever have a day where you are looking for kindness no matter where it comes from or how small it is in monetary value? One Redbox customer was surprised when they were greeted with a random act of kindness – microwave popcorn to go with their movie.

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