All posts in Small Business Matters

logo design makeover identity

Small Business: Visually Dressing for Success

Mornings can sometimes prove challenging. When getting dressed for the day, you may try on five different outfits or four different ties and re-style your hair all because you do not feel comfortable with your image. You do not feel confident with your appearance. Something is missing. We all want to look good and radiate happiness and confidence, when our minds will let us, right? Read more…

poker chip shoe beth shak

What A Poker Player Taught Me About Visual Brand Positioning

I was reading a blog post by a professional poker player, Rob Baker. I seem to have a fascination with Poker players not necessarily because they gamble or take financial risks but because they study human behavior. In this instance Baker was studying his new opponents and wrote about an Read more…

good to great design

Decoding: What is good design?

I will say that this phrase makes me chuckle a bit now. While I do believe, generally speaking, that the premise and the intentions behind the use of the phrase “good design” by myself and colleagues in the communication design industry is pure and honest to mean something more like design that is “useful, functional, brilliantly thought out, expertly executed”. Read more…

My first vlog: Creatively Professional

In this video I am going to say the word “inject” way too many times and I am also going to look washed out and a there is too much contrast in my lighting. I ask humbly for forgiveness, I am practicing a little imperfect action here because I am learning all the technical aspects about video I will correct it in the next one. Read more…

How to get client attention for small business

Do you wonder how to get clients attention?

Have you ever heard the phrase “gratitude is an attitude”? What IF every day you start your morning, you wake up and before your feet hit the floor your mind shifts and your heart is filled with gratitude. You might be thankful for the warm blanket and cozy bed you just lifted Read more…