illustrative graphics designer | logo design
I Thought Designer Briefs Were Underwear?
Bad jokes aside, designer briefs is a tool, a Q & A session, that graphic designers use to dig deep and truly get to know your business, the perceptions you have of your own business, your goals and the customers you are trying to reach. A brief simply informs your designer. The questioning continues until the designer is comfortable enough to walk away from the information and do some research. He or she will want to get really specific about
The words logo or brand are not interchangeable.
This is part two to last weeks post Brand or Logo: Which Came First The Chicken Or The Egg? I read a ton of blogs from a variety of service providers such as designers, marketers, branders, and more. A common problem is the misuse of the words brand or logo. Tragically, it misleads new young entrepreneurs and small business owners into thinking branders are designers and designers are brand experts – not necessarily so. It is no wonder
These two words get tossed about on blogs and the internet like the hot potato game. You know, the two words logo and brand(ing). It can be really confusing to small business person who has just started and is already overwhelmed anyway. So really what do these words mean?
When marketers and designers talk about a brand or the process of branding they (should be) referring to a total mental impression the customer develops after interacting with your business, product or services. When we say logo we mean
I will say that this phrase makes me chuckle a bit now. While I do believe, generally speaking, that the premise and the intentions behind the use of the phrase “good design” by myself and colleagues in the communication design industry is pure and honest to mean something more like design that is “useful, functional, brilliantly thought out, expertly executed”.
I now have a decade of perspective on an industry that has seen oodles of changes including the careful word choice when critiquing design. Also, writing this blog has made me take a critical look at my word choice and what my readers may learn from the language I use. I am often concerned maybe overly concerned that people will genuinely understand the message I am trying to convey through words alone.
